August 24, 2017

Why Websites Need SEO to Generate Leads

A new website is like a new car; If you park your new car in a garage and don’t put petrol in it and slip a driver behind the wheel, no-one is going to see it and it is not going to take you anywhere.

A website parked on the internet, without SEO and some-one constantly tweaking the SEO, will never be found in online searches and will never generate an organic business lead.

Organic leads that convert into sales, are certainly more cost effective for your business than leads obtained through PPC (Pay per Click) marketing. The key purpose of SEO is to attract organic leads to your website, rather than the websites of your competition.

The best way to ensure organic leads come to your business, rather than going to one of your competitors, is to rank higher than them in search engine query results, for your chosen keywords. This can only be achieved, if you incorporate quality SEO work, into your website strategy.

It is important to rank higher than your competition because the top few search results delivered up by search engines, generally gain most of the traffic for the search term, and any result that is not displayed on the first page of delivered search results, rarely see much traffic.

Like most business owners, you invest in a website so that your target audience can search and find you, when needing the products or services you provide. To achieve visibility, each of your web pages (and sometimes sub-pages), needs to be optimised to be found by search engines.

You may have read that SEO is also about branding and marketing, and whilst it may contribute somewhat in these areas, the key role of SEO is to ensure your website meets all the ever-changing requirements of the search engines, whose role it is to provide searchers with the most relevant results, for the search term from the businesses that they (in their own way) determine, are more important and have a level of authority.

To enable your website to become a lead generation machine, you must make sure you match your customers goals, with those of your business.

This is easier said than done, and SEO is how you do it. Here is the process;

  • Firstly, you must research and select the most relevant keywords that potential customers use when searching for the products or services offered by your business.
  • Secondly, you need to choose which of these keywords, you will focus on, when attempting to rank your business higher, in future search results.
  • Thirdly, you then need to optimise your website for these keywords, and
  • Fourthly, begin the process of incorporating the keywords into your content, as appropriate and without resorting to keyword stuffing.

It also pays to understand, that multiple keywords that are searched for less often, sometimes generate more leads for your business from your website, than one heavily searched for keyword.

Patience is the key with SEO. You need to commit to ongoing SEO work, and allow time for the work to move your business, up the search rankings. You can further help the process of improving search engine rankings, by frequently posting additional content to your website. Such content needs to be quality content, the fresher and more unique, the better.

If you have;

  • the skills,
  • the time needed,
  • and access to a content management system that allows you to edit the SEO for your website,

you can do your own SEO work.

If you don’t have all three of these essential elements required to perform SEO work, and you agree that SEO work is an essential element of turning your website into a lead generation machine, you are invited to visit and view the three affordable SEO packages, that we offer to our clients.

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